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ServiceCPQ · AI-native commercial platform · Industrial OEMs

Your ERP closes the work order.
Your CRM closes the lead.
ServiceCPQ closes the revenue gap — across equipment, parts, and service.

The industrial cpq & aftermarket revenue platform for equipment manufacturer that combines CPQ, service quoting, spare parts management, and warranty workflows in one system. Quote complex equipment, sell service contracts, and grow parts revenue — all in a single platform built for OEMs and dealer networks.

Get a Demo Watch 2-min demo
30 minEquipment quote timevs 2–3 days manual
90 secWarranty claim decisionvs 3–5 days manual
87%AI configuration match rateacross 10,000+ historical configs
18 wksEnterprise deploymentvs 18–24 months On-premise CPQ
17 years of CPQ & aftermarket implementation experience across manufacturers and dealer networks
The problem

The commercial gap every industrial OEM already knows about.

Configure equipment with 1000+ BOM items, quote parts and service kits, manage contracts, and process warranty claims — all revenue-critical workflows. Yet most manufacturers run them across spreadsheets, ERP workarounds, and disconnected tools. That’s the gap. That’s what ServiceCPQ closes.

ERP · SAP / Oracle / Dynamics
Operations layer
  • Asset and equipment records
  • Work orders and maintenance
  • Inventory and procurement
  • Financial accounting
  • ✗ Not: service contract CPQ
  • ✗ Not: lifecycle cost by site
  • ✗ Not: performance contracts and CPH billing
ServiceCPQ closes this
CRM · Salesforce / HubSpot
Relationship layer
  • Leads, opportunities, pipeline
  • Customer communication
  • Basic new-equipment quoting
  • Account and contact management
  • ✗ Not: aftermarket parts CPQ
  • ✗ Not: warranty automation
  • ✗ Not: installed base intelligence
Head of Aftermarket · VP Service
"We're leaving 30% of service revenue on the table and nobody can tell me exactly where."
Parts quoted manually. Service contracts missed at handover. Warranty leaking to unrecovered vendor claims. Out-of-contract decisions made on gut feel in the field.
ServiceCPQ turns your entire aftermarket into a structured revenue engine — from parts quoting to contract renewal.
Sales Director · Dealer Network
"Dealers take 3 days to quote what should take 30 minutes. We're losing deals to faster competitors."
Multiple OEM portals, no multi-brand quoting, no used equipment pricing. Field reps calling head office for every non-standard configuration.
One platform for any equipment, any brand, in the field — in 30 minutes.
CFO · Finance Director
"Millions in warranty vendor claims we can't recover — the entire reconciliation is manual."
Warranty coverage in one system. Claims in another. Vendor recovery in a spreadsheet. Most clients recover in year one what pays for the platform.
Automated warranty from claim submission to full vendor recovery — BOM-traced.
Complete platform

One platform. From equipment sale to lifecycle revenue.

From the first machine quote to warranty claims, service contracts, spare parts, and installed base intelligence.

app.servicecpq.com/cpq/configure
ServiceCPQ AI CPQ WarrantyOS Contract Agent Lifecycle Hub

Loading screenshots…

AI-Match CPQ

Sales rep describes the requirement → AI matches 10,000+ historical configurations → generates a complete equipment + service quote in 30 minutes instead of days.

app.servicecpq.com/cpq/configure
ServiceCPQ AI configuration
Equipment CPQ

Configure and quote complex equipment in 30 minutes, not 3 days

Describe the requirement in natural language. ServiceCPQ validates engineering constraints, matches past configurations, and generates a complete equipment quote — including parts and service — for Configure To Order, Make To Order, and Engineer To Order in one platform.

  • 87% AI match rate against 10,000+ historical configurations — no blank-page quoting
  • Natural language input — describe the requirement conversationally, AI maps to config
  • MTO ECO workflow — non-standard specs routed to engineering automatically
  • One quote for CTO + MTO + ETO + attachments + service contract bundled inline
Explore Equipment CPQ
Make-to-Order & Engineer-to-Order

Quote custom engineered equipment without engineering bottlenecks

Mining equipment, compressors, machine tools, and engineered systems require thousands of configuration rules and cost calculations. ServiceCPQ enables sales and engineering to collaborate without slowing down quotes or deals.

  • Engineering rule validation — prevents invalid configurations before quoting
  • BOM explosion & cost-up — accurate pricing from material + labour automatically
  • Customer self-service portal — natural language or goal-based configuration
Explore MTO / ETO CPQ
MTO / ETO Quote Workflow — 2–3 days → 30 minutes
1

Supplier catalog & rules submitted

Product experts submit specs, pricing tiers, and delivery timelines via guided portal.

Setup
2

AI agent validates and approves

AI validates catalog data, calculates charges, flags anomalies for admin review.

Auto
3

Customer self-configures

"Mining-grade hydraulic pump, under $50k, 6-week delivery" — AI finds matches instantly.

< 2 sec
4

Sales advisor finalises & prices

Advisor applies final margins, discounts, creates multi-item projects.

AI-assist
5

Quote accepted → ERP order created

Customer approves in portal. Automatic order creation in SAP / your ERP.

30 min

2–3 days → 30 minutes. From customer specification to professional priced quote — for MTO/ETO manufacturers.

app.servicecpq.com/warranty/claims
WarrantyOS — AI claim processing
Warranty Automation

Process warranty claims in 90 seconds. Recover what you're losing.

Dealers submit claims through a guided portal. ServiceCPQ validates coverage, runs 8-signal fraud detection, and auto-adjudicates. Built for OEMs looking to automate warranty decisions, reduce leakage, and recover vendor claims faster than traditional systems.

  • Automatic eligibility validation — warranty period, usage limits, failure codes vs BOM
  • 8-signal fraud detection — repeat codes, price anomaly, dealer history, labour hours
  • AI document review — photos, invoices, service records checked automatically
  • Supplier recovery — automatic OEM / dealer / supplier cost-split with vendor chain
Explore Warranty Automation
Total Maintenance Contracts & Lifecycle

Maintenance and repair contracts your ERP & CRM was never designed to handle

Maintenance, Availability, Repair and Overhaul contracts with CPH billing, real-time in/out-of-contract determination, and automated approval workflows — linked to the asset, billing, and aftersales as one unified commercial object.

  • CPH contract performance — actual vs guaranteed availability, real-time
  • Out-of-contract engine — automated determination, no manual spreadsheet before repairs
  • Availability bonus detection — AI identifies when you've earned bonus eligibility
  • Lifecycle cost analysis — site parameters as AI multipliers. Rebuild vs replace support.
Explore Contract Intelligence
app.servicecpq.com/contracts/MARC-001
MARC Contract management
Propensity Score 87% Mining Corp International
Likely to renew
Warranty Expiry 14 days Tata 2518 Fleet — 6 units
Action required
Aftermarket Revenue $4.2M This quarter · +15% YoY
On target
Parts Intelligence 3 alerts Running low · Order now
  • Engine Filter EF-201 Stock: 2
  • Hydraulic Seal HS-88 Stock: 0
  • Drive Belt DB-14 Stock: 1
Service Insights & Aftermarket

Turn your installed base into recurring revenue

Every machine you sell creates 15–20 years of service and parts opportunity. ServiceCPQ analyses installed base data, identifies renewal targets, generates service contract offers, and triggers service events automatically.

  • Propensity-to-buy scoring — RFM + lifecycle model finds renewal targets before expiry
  • Automated renewal offers — personalised contract quotes sent before warranty expiry
  • IoT-triggered service cases — sensor alerts automatically create field work orders
  • Parts margin intelligence — ABC velocity scoring optimises aftermarket pricing
Explore Aftermarket Intelligence
What is ServiceCPQ

ServiceCPQ is
an aftermarket revenue platform for equipment manufacturers.

"The application helps manufacturers and dealer networks sell equipment, parts, and service contracts while improving lifecycle revenue."
— VP-Sales, Fortune 500 industrial manufacturer
Why ServiceCPQ exists

Built inside the problem.
Not adapted from a SaaS template.

"Your application touches every area — price, finance, logistics, legal, costing. Whom would you sell? You have to convince everyone."
— Ex-CIO, Fortune 500 industrial manufacturer
01
We sell to the person with the most expensive unsolved problem. Not to everyone.
The CIO was right — the platform touches every department. But Salesforce started with contact management. SAP started with accounting. We start with whoever owns the biggest commercial gap and expand from there. The comprehensiveness is a retention story, not the entry story.
02
AI makes the domain expertise faster, not replaceable.
Someone could open Claude and say "build me a CPQ." They'd get a UI shell — not MARC contracts, not CPH billing, not UMAP parts matching across 50,000 SKUs. 17 years of knowing where these commercial processes break is the moat. AI makes it faster to close them.
03
90 days with your data. Not an 18-month programme.
Paid pilot scoped to your actual product range and workflows. Production-quality output in 90 days. SAP CPQ programmes run 18–36 months. Ours run at 1/5 the cost because we know exactly where industrial commercial processes break.
04
Not a replacement for your ERP. The commercial layer it was never designed to include.
ServiceCPQ connects to SAP, Salesforce, and Dynamics via pre-built connectors. You don't replace your back-end. You finally close the commercial gap it leaves open at the front — the gap between the work order and the customer.
Real results

Not a demo environment. Your data. 90 days.

Every pilot is configured against your actual product range, commercial workflows, and dealer network. These outcomes are from the first pilots we ran — not projections.

Mining OEM · Underground · MARC contracts
SAP PM couldn't close the loop on a Caterpillar underground mining MARC contract. We had implemented it ourselves. We knew exactly what was broken.
Three SAP modules, 18 months of integration work — still no real-time in/out-of-contract determination. Technicians making commercial decisions manually underground at 3am.
100%MARC contracts automated
$9M+Warranty recovery per year
90 daysPilot to production
MARC wizardLifecycle costOut-of-contract engineCPH billingWarranty
Industrial Machinery OEM · Compressors · B2B
Inside sales team handling 200+ parts enquiries per week. Service contracts sold in under 20% of equipment deals — because the window closed before anyone quoted them.
No self-service portal, no CTO configurator. Contracts quoted separately, weeks after the equipment sale — the highest-probability moment to sell had already passed.
62%Service contract attach rate (from 20%)
−65%Inside sales enquiry volume
30 minCTO quote time (from 2–3 days)
CTO configuratorMTO ECO workflowService contract CPQB2B portalAI parts matching
Get started

See it configured for your exact equipment

We run a live AI-Match session using your machine category — excavators, compressors, medical devices, or custom components. No generic walkthrough. Your data, your gap, your workflows.

Book a Demo Talk to Sales
18 weeks to go-live
SAP & Salesforce integration
17 years manufacturing CPQ experience
1/5 the cost of SAP/Salesforce CPQ