Best Aftermarket Sales Software for Industrial OEMs | ServiceCPQ
ServiceCPQ · Aftermarket Sales Software

The Aftermarket Sales Software
Built for Industrial OEMs

From opportunity identification to signed contract — ServiceCPQ covers the full aftermarket commercial pipeline across service contracts, PM packages, rebuild programs, extended warranty, parts agreements and repair quoting.

What is aftermarket sales software?

Aftermarket sales software helps industrial manufacturers identify, pursue, package, price and quote service revenue — including maintenance contracts, spare parts agreements, extended warranties and rebuild programs. Unlike ERP or field service tools, it covers the commercial selling process from gap finding to CPQ — before the work order is ever created.

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Aftermarket Sales Software Demo — ServiceCPQ
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This demo shows how industrial OEMs identify, package, price and close aftermarket service revenue — from opportunity to signed contract.
2–4×
Higher margin in aftermarket vs new equipment sales
30–40%
Aftermarket revenue leaks due to poor pursuit and quoting processes
70%
Of serviceable assets in the field have no active service contract
90 days
From pilot to production — fixed scope, measurable outcomes
What It Does

Aftermarket Sales Software vs ERP vs Field Service

Most OEMs have SAP for transactions, a field service platform for scheduling, and a CRM for contacts. What they're missing is the commercial layer in between — the software that identifies aftermarket opportunities, structures service packages, prices them correctly and generates a quote the customer actually signs.

ServiceCPQ fills that gap — across every aftermarket product type your team sells.

Where each tool starts and stops
SAP / ERP Manages transactions — work orders, billing, inventory. Does not sell.
Syncron Optimises parts pricing and inventory. Does not cover contracts or pursuit.
Field Service Schedules technicians and dispatches. Does not quote or pursue contracts.
ServiceCPQ Sells aftermarket — identifies gaps, structures packages, prices and quotes every service product type.
  • Opportunity Identification
    Surfaces uncontracted assets, expiring contracts and gap accounts from your install base
  • Sales Force Pursuit
    Structured pursuit workflow — assign reps, track progress, set follow-up triggers
  • Gap Finding
    Identifies coverage gaps — unprotected assets, expired agreements, missing PM coverage
  • CPQ — Package, Price & Quote
    AI-powered quoting across all aftermarket product types with margin guardrails and approval workflows
The Commercial Pipeline

From Opportunity to Signed Contract — In One Flow

Most aftermarket revenue is lost before a quote is ever sent. ServiceCPQ structures the entire commercial process — so nothing falls through the gaps.

01
Identify Opportunity

Install base analysis surfaces uncontracted assets, near-expiry contracts and gap accounts automatically.

Install base Asset registry Telematics triggers
02
Sales Pursuit

Assign rep, set follow-up cadence, track pursuit stage. Integrates with CRM or runs natively.

Rep assignment Pursuit tracking CRM sync
03
Gap Analysis

Map what the customer has vs what they should have. Surface coverage gaps, expired agreements, missing PM plans.

Coverage map Gap scoring Risk flags
04
CPQ — Package, Price & Quote

AI builds the right service package, prices it with margin guardrails, and generates a customer-ready quote for approval.

Package builder AI pricing Approval workflow
Aftermarket Products

Every Aftermarket Product Type. One Platform.

Configure, price and quote every service revenue product — with consistent rules, margins and approvals across your entire team.

Service Contracts

MARC, time-and-material, fixed-fee and hybrid contracts with scope, SLA terms and CPH rates linked to each asset.

  • 9-step contract builder wizard
  • CPH rate modelling with site parameters
  • Escalation and renewal triggers built in

PM Packages

Preventive maintenance plans packaged and priced by interval, operating hours or calendar — sold at handover or renewal.

  • Interval-based or usage-triggered PM
  • Parts and labour pre-bundled
  • Dealer self-service quoting enabled

Rebuild Programs

Component-level rebuild scope defined from asset history. Lifecycle cost vs replacement analysis at quote stage — not after.

  • Asset history drives rebuild scope
  • Replace vs rebuild decision modelling
  • Phase-gated approval for complex scopes

Extended Warranty

Extended warranty agreements priced on asset age, usage, and failure history. Sold by dealers or direct — with OEM pricing rules enforced.

  • Risk-rated pricing by asset condition
  • Dealer portal self-service enabled
  • Coverage terms linked to asset object

Parts Agreements

Annual or multi-year parts supply agreements with AI-matched catalogue, supersessions, and dealer-specific pricing tiers.

  • NLP-driven part matching at quote time
  • Tiered dealer pricing rules
  • Supersession and substitution surfacing

Repair Options

In/out-of-contract repair quoting with AI-matched parts, labour scope, margin floor and one-click dealer routing.

  • Auto in/out-of-contract determination
  • Parts + labour in one quote
  • Margin guardrail and approval trigger
Competitive Comparison

ServiceCPQ vs SAP CS vs Syncron

SAP and Syncron solve different problems. Neither covers the aftermarket selling process end to end.

CapabilityServiceCPQSAP CS / SDSyncron
Opportunity identification from install base
Structured sales pursuit workflow
Gap analysis against install base coverage
Service contract CPQ — MARC, T&M, hybridPartial — transaction only
PM package configuration and pricing
Rebuild program scoping and quoting
Extended warranty pricing and quotingPartial — contract mgmt only
AI parts pricing and catalogue matching✓ parts only
Dealer self-service quoting portal
Lifecycle cost modelling at quote stage
ERP integration (SAP, Oracle)✓ native

SAP CS manages service transactions. Syncron optimises parts inventory pricing. Neither platform covers the commercial selling process from opportunity to signed contract.

What You Achieve

Aftermarket Revenue You Were Already Leaving Behind

Measurable results your aftermarket team will see in the first 90 days.

More Contracts Signed

Structured pursuit and gap analysis means no uncontracted asset gets missed. Every opportunity gets followed up.

Faster Quote Turnaround

Service packages built, priced and quoted in minutes — not the days it takes when reps do it manually.

Margin Guardrails Enforced

Pricing rules and approval thresholds stop margin leakage before a quote leaves the building — automatically.

Dealer Network Empowered

Dealers quote contracts, PM packages and extended warranty without calling back to the OEM — at OEM prices, every time.

Why ServiceCPQ

Built by OEM Aftermarket Practitioners

ServiceCPQ was built from a Caterpillar underground mining MARC contract failure — where SAP PM left a £multi-million commercial gap that no existing software could close. Twenty years implementing aftermarket CPQ at Caterpillar, Atlas Copco, Komatsu and Philips Medical went into every workflow.

  • Complements SAP and Salesforce — does not replace them
  • ERP integration ready — SAP PM, CS, SD, Oracle
  • Telematics and IoT alert monetisation built in
  • Multi-region dealer network support
  • Configurable approval workflows and pricing rules
  • 90-day pilot — fixed scope, no long-term lock-in
SAP, Oracle & Telematics Integration
Works alongside your existing ERP and field service stack
Global Dealer Network Support
Multi-region, multi-currency, configurable access tiers
Alert Monetisation Engine
Telematics fault → commercial quote in one click
90-Day Pilot — Fixed Scope
Measurable outcomes. No long-term lock-in required.
Get Started

See What Your Aftermarket Revenue Should Look Like

Get a personalised walkthrough tailored to your equipment type, dealer network and the aftermarket products your team sells. No generic slides — your actual gaps, mapped live.

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