Equipment Service Pricing for Manufacturers & Dealers

Brillance - Effortless Custom Contract Billing

Stop Guessing. Start Pricing with Intelligence.
Should-Cost Pricing for Service Excellence

Move beyond rigid ERP pricing and cost-plus guesswork.
ServiceCPQ codifies your pricing expertise into intelligent templates that drive profitability while staying competitive.

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The 4,000 Labor Rate Nightmare

We've seen customers define 4,000 different labor rates with no clear logic in their ERP system. When assumptions multiply uncontrollably, pricing becomes a guessing game—not a strategy.

The Margin Stacking Trap

Repair prices that double as they move through shops, each adding their markup. By the time it reaches the customer, the price bears no relationship to should-cost—just layers of assumptions.

The 'Bonus' Contract Delusion

We've seen 5,000+ service contracts bundled as equipment 'bonuses'—priced so low they're unjustifiable. The assumption: it creates goodwill and drives parts sales. The reality: customers expect it as an obligation, and profitability evaporates.

Intelligent Pricing Tools

Optimize Your Service Pricing

Leverage AI-driven insights to create precise, profitable, and competitive pricing for your service contracts, parts, and long-term agreements.

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Service Contract Price Recommendation

AI-powered pricing suggestions based on market data, service complexity, and historical performance.

Recommended Price Optimal

$2,450

Based on 127 similar contracts

Parts Margin & Discount Guidance

Dynamic margin calculations with intelligent discount recommendations to maximize profitability.

Parts Margin 32%

Max Discount 15%

Service Pricing & Escalation

Automated pricing tiers with built-in escalation clauses for long-term contract protection.

Year 1 Base rate

$2,450

Year 2 CPI adjusted

$2,573 +5%

Built for Aftersales

Knowledge-Driven Pricing Excellence

We help manufacturers, dealers and service providers transform pricing from a cost center into a strategic advantage.

Smart. Simple. Flexible.

Price based on real value and optimal assumptions—not historical costs or arbitrary markups. Our methodology calculates true cost from the ground up, considering materials, labor, overhead, and delivery to ensure every quote is justified and defensible.

Complete Service Pricing Coverage

Price every aspect of your business—parts, labor, service plans, and contracts—using intelligent templates. Our system handles the complexity automatically, ensuring consistency across quotes while adapting to customer, equipment, and market conditions.

Unified Pricing. Seamless Integration.

Consolidate pricing data from your ERP and apply intelligent templates across all quotes. Complex machinery service pricing becomes fast and consistent—no more spreadsheets, no more pricing errors, no more delays.

Smart Segmentation. Dynamic Pricing.

Our pricing engine learns your business rules and applies them automatically. It considers market rates, equipment type, parts complexity, and customer history to recommend optimal margins and discounts—eliminating guesswork while protecting profitability.

Frequently asked questions

Ask everything you need to know about our pricing and services.

How is ServiceCPQ different from traditional pricing tools?

Traditional tools rely on cost-plus markups or rigid ERP formulas. ServiceCPQ uses should-cost methodology—calculating prices from theoretical minimum cost up, considering materials, labor, overhead, and market conditions. You get defensible pricing based on real value, not guesswork.

Does ServiceCPQ integrate with our existing ERP system?

Yes. ServiceCPQ connects with major ERP systems (SAP, Oracle, Microsoft Dynamics, etc.) to pull cost data, inventory levels, and customer information. We synchronize pricing rules and quotes in real-time, so your team works within one ecosystem without duplicate data entry.

How long does implementation take?

Most deployments are live within 6-10 weeks. We start with your highest-volume pricing scenarios, configure templates with your team, integrate with your systems, and train users. You'll see ROI before full rollout is complete.

Can we customize pricing rules for different customer segments or markets?

Absolutely. ServiceCPQ handles unlimited pricing segmentation—by customer tier, geography, equipment type, contract size, or any custom parameter. Templates adapt automatically based on the context of each quote while maintaining your margin guardrails.

What if our pricing gets too complex for templates?

That's exactly what we solve. ServiceCPQ handles extreme complexity—we've worked with manufacturers who had 4,000+ labor rates and multi-layered margin structures. The system codifies even the most complex pricing logic into manageable, auditable templates.

Do we need technical resources to manage ServiceCPQ?

No. Your pricing and sales ops teams can configure templates, adjust rules, and create new pricing scenarios without IT involvement. We provide training and support, and our interface is designed for business users, not developers.

PLATFORM

CPQ SOLUTIONS

AFTER-SALES SOLUTIONS

AI SOLUTIONS

Transform Aftersales with AI

Drive Business Outcomes

Enhance Operational Efficiency

Industry Solutions & Real-World Use Cases

Smart. Simple. Flexible.

Complete Service Pricing Coverage

Unified Pricing. Seamless Integration.

Smart Segmentation. Dynamic Pricing.

Frequently asked questions

How is ServiceCPQ different from traditional pricing tools?

Does ServiceCPQ integrate with our existing ERP system?

How long does implementation take?

Can we customize pricing rules for different customer segments or markets?

What if our pricing gets too complex for templates?

Do we need technical resources to manage ServiceCPQ?

After-Sales Capabilities

CPQ Capabilities

Support

Contact

See Servicecpq in action

provides great customer support

See Servicecpq in action

provides great customer support