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CPQ for Heavy Equipment Manufacturers & Distributors | ServiceCPQ
CPQ FOR HEAVY EQUIPMENT MANUFACTURERS & DISTRIBUTORS

Excavation, Mining & Construction Equipment CPQ Built for Complexity

AI-powered CPQ for equipment manufacturers and distributors. Configure excavators, wheel loaders, mining trucks, dozers, and drilling equipment with thousands of attachment combinations. Handle OEM configurations, dealer pricing, and distributor networks automatically.

MANUFACTURERS
Quote factory-direct • Configure complex options • Manage dealer networks
CONSTRUCTION/EXCAVATION
Excavators, loaders, dozers, backhoes • Attachment ecosystems
MINING
Haul trucks, drilling equipment, mining excavators • Heavy-duty specifications
Trusted by Heavy Equipment OEMs, Dealers & Distributors Worldwide
🇺🇸 🇦🇺 🇬🇧 🇳🇱 🇨🇦 🇫🇷 🇩🇪
Heavy Equipment CPQ Dashboard
CUSTOMER JOURNEY

From Customer Inquiry to Delivered Equipment

See how ServiceCPQ transforms a complex 18-hour process into 15 minutes

1

INQUIRY

Customer needs excavator + attachments

2

CONFIGURE

Auto compatibility check for equipment & attachments

3

PRICE

AI calculates with ERP sync & real-time inventory

4

NEGOTIATE

Sales adjusts with real-time margin impact

5

APPROVE

Manager reviews margin & approves instantly

6

GENERATE

Professional unified quote sent to customer

7

ORDER

Direct sync to SAP/ERP with full config details

8

DELIVER

Equipment shipped, service activated

Traditional CPQ
18+ hours
→
ServiceCPQ
15 minutes

See ServiceCPQ in Action

Watch how equipment manufacturers and dealers configure complex equipment in minutes

Choose Your Equipment Type

EXCAVATION & CONSTRUCTION

  • Excavators
  • Wheel loaders
  • Loader backhoes
  • Dozers
  • Compact equipment

MINING EQUIPMENT

  • Mining trucks
  • Drilling equipment
  • Mining excavators
  • Haul trucks
  • Support equipment

DISTRIBUTORS & DEALERS

  • Multi-OEM catalogs
  • Territory pricing
  • Volume discounts
  • Quote any brand
  • Dealer networks

CPQ for Excavation & Construction Equipment

Configure excavators, loaders, and construction equipment with complex attachment ecosystems and dealer-specific pricing

EQUIPMENT VARIANTS

  • Mini to large excavators
  • Wheel & track loaders
  • Loader backhoes
  • Dozers & graders

ATTACHMENT MANAGEMENT

  • Buckets, breakers, augers
  • Quick-attach systems
  • Compatibility checking
  • Hydraulic requirements

DEALER NETWORKS

  • Territory pricing
  • Volume discounts
  • Regional configs
  • Multi-currency

Use Cases

  • Quote excavator with 5 different bucket options in 3 minutes
  • Configure loader backhoe with correct attachment compatibility
  • Generate dealer-specific pricing for 20+ territories automatically
  • Handle promotional pricing and seasonal discounts

CPQ for Mining Equipment Manufacturers

Handle the extreme complexity of mining equipment: heavy-duty specs, underground vs surface configurations, and harsh environment requirements

MINING EQUIPMENT

  • Haul trucks & dump trucks
  • Mining excavators (100+ ton)
  • Drilling equipment
  • Load-haul-dump vehicles

HEAVY-DUTY SPECS

  • Extreme duty cycles
  • Harsh environment specs
  • ROPS/FOPS requirements
  • Emission standards

MINING OPERATIONS

  • Surface mining configs
  • Underground equipment
  • Specialized attachments
  • Mine-site specific

Mining-Specific Challenges You Solve

  • Configure ultra-heavy-duty excavators (100-800 ton class)
  • Handle mining-specific attachment requirements
  • Manage specifications for underground vs surface operations
  • Quote complete mine-site equipment packages

CPQ for Heavy Equipment Distributors & Dealers

Sell multiple OEM brands from one platform with territory-specific pricing, dealer rules, and automated configuration

MULTI-OEM MANAGEMENT

  • Quote multiple brands
  • Unified catalog
  • Cross-brand compatibility
  • Brand-specific rules

TERRITORY PRICING

  • Region-specific pricing
  • Currency localization
  • Volume discount tiers
  • Promotional pricing

DEALER OPERATIONS

  • Dealer portal access
  • Quote approval workflows
  • Performance tracking
  • Inventory integration

Distributor Benefits

  • Sell Caterpillar, Komatsu, Volvo, and other brands from one system
  • Automatic territory and dealer-specific pricing
  • Handle complex dealer networks with hundreds of locations
  • Quote accuracy increases, margin protection improves

Heavy Equipment CPQ FAQs

Excavation Questions

Q: What excavation equipment can ServiceCPQ configure?

A: All types - mini excavators, midi excavators, standard crawlers, large excavators, wheel loaders, loader backhoes, crawler dozers, plus their complete attachment ecosystems including buckets, breakers, augers, and quick-attach systems.

Q: How does CPQ handle excavator attachments and compatibility?

A: ServiceCPQ automatically checks compatibility based on hydraulic flow rates, mounting systems, machine weight, and technical specs. It prevents invalid configurations and suggests compatible alternatives.

Mining Questions

Q: Can ServiceCPQ handle ultra-heavy mining equipment?

A: Yes. Our CPQ configures equipment from 1-ton mini excavators to 800-ton mining excavators, plus haul trucks, drilling equipment, and specialized mining attachments with extreme duty specifications.

Q: Does it support mining-specific requirements?

A: Absolutely. Handle ROPS/FOPS specifications, explosion-proof configurations, underground vs surface variants, emission standards, and mine-site specific requirements automatically.

Distributor Questions

Q: Can distributors quote multiple OEM brands?

A: Yes. ServiceCPQ manages multi-OEM catalogs, allowing distributors to quote Caterpillar, Komatsu, Volvo, John Deere, and other brands from a unified platform with brand-specific rules and pricing.

Q: How does territory-based pricing work for dealers?

A: Each dealer or territory can have custom pricing rules, volume discounts, promotional pricing, and currency localization while maintaining your margin controls and approval workflows.

General Questions

Q: What's the difference between excavation and mining equipment CPQ?

A: While there's overlap (excavators, loaders), mining equipment CPQ handles extreme specifications, ultra-heavy equipment, underground configurations, and mine-site specific requirements that general construction equipment doesn't need.

Dealer Network Management Built by Dealer Veterans

We understand dealer operations because we lived it for 15 years

DEALER PRICING

  • Cost-plus pricing rules
  • Volume discount tiers
  • Promotional pricing
  • Lease rate calculations

TERRITORY MANAGEMENT

  • Region-specific configs
  • Territory exclusivity
  • Multi-currency support
  • Local compliance specs

QUOTE WORKFLOWS

  • Manager approval tiers
  • Discount authorization
  • Special pricing requests
  • Quote expiration rules

DEALER PORTAL

  • Self-service quoting
  • Real-time pricing
  • Quote tracking
  • Deal registration

Real Dealer Scenarios You Solve

  • Corporate account pricing vs. walk-in customer pricing
  • Large fleet deals with volume discounts across territories
  • Used equipment trade-in calculations in quotes
  • Lease vs. purchase option comparisons
  • Government bid specifications and compliance
  • Dealer stock vs. factory order lead times

Catalogs & Variants, The Compatibility & Aftermarket

The Problem That Cost OEMs & Dealers Millions - We built the compatibility & Aftermarket engine we always needed at OEMs & dealerships

THE OLD WAY (What We Lived)

  • ✗ Sales rep looks up specs manually
  • ✗ "I think this bucket fits..."
  • ✗ Customer gets wrong attachment
  • ✗ 3-week lead time to find error
  • ✗ $50K mistake delivered to jobsite
→

THE SERVICECPQ WAY

  • ✓ AI checks compatibility instantly
  • ✓ Automatic hydraulic flow validation
  • ✓ Only compatible options shown
  • ✓ Configuration guaranteed correct
  • ✓ Zero compatibility errors

Variants & Configurations

  • AI-led Variants creation
  • Variants from product spec or manual
  • Guided configuration with recommendation
  • Add-ons and recommendations
  • Real-time price negotiation
  • Quote automation, one-click
  • Project based assistance for Dealers
  • Auto compatibility checks

Real Example

SCENARIO: Customer wants a 48" HD rock bucket on a Cat 320 excavator

SERVICECPQ STEPS:

  • User is asked to pick up a scenario and use
  • AI suggest related variants with option to choose different
  • User adds tech-specs, features, and add-ons, price updated real time
  • User enters negotiation phase, updates price real time
  • Quick quote: user converts the configuration to a quick quote

Built from 15 Years of OEM & Dealer Experience

2008-2022: THE CAT + CAT DEALER YEARS

  • Watched sales teams struggle with 8-hour quotes
  • Saw dealers lose millions to slow quote turnaround
  • Configuration errors cost relationships and profits
  • Spreadsheets couldn't handle the complexity
  • Knew there had to be a better way

2022: STARTED SERVICECPQ

  • Built the CPQ we always needed
  • Solved the exact problems we experienced
  • Designed for dealer operations (not adapted from product CPQ)
  • Purpose-built for excavation equipment complexity

2025: TRUSTED GLOBALLY

  • Dealers and OEMs in 5+ countries
  • Millions in equipment quoted monthly
  • <2% configuration error rate
  • 10x faster quote turnaround

"Every feature in ServiceCPQ was built to solve a real problem I experienced at OEM & their dealerships. The aftermarket gaps, free parts, bonus contracts, compatibility engine? That's because I experienced the inefficiencies first hand with ERP, CRM & traditional CPQ. The dealer management system?. This isn't theoretical software—it's built from battle scars."

— Ashok Mohanty, CEO & Founder

Why Dealers (And Distributors of major OEMs) Choose ServiceCPQ

1

BUILT BY DEALER VETERANS

We don't just understand dealer operations—we lived them for 15 years. From territory pricing to trade-in calculations to corporate account management, we've experienced the exact workflows you need.

2

HANDLES MULTIBRAND-LEVEL COMPLEXITY

If you can quote a Cat 390F with 8 boom/stick combinations, 12 bucket options, 4 counterweight configurations, and dealer-specific pricing across 6 territories, you can quote anything. We built for that complexity.

3

PURPOSE-BUILT, NOT ADAPTED

We didn't take a product configurator and try to make it work for equipment. We started with dealer operations and built the exact tool dealers need. That's why our CPQ feels natural to dealer sales teams.

Integrates with Your Dealer Management System

Dealer Management Systems

  • ERP-led Solutions
  • Custom DMS Solutions
  • SAP DMS
  • Cloud-based DMS

ERP Systems

  • SAP ERP (Complete)
  • Microsoft Dynamics (limited)
  • Oracle NetSuite (limited)
  • Infor M3 (limited)

CRM Systems

  • Local CRM
  • Salesforce
  • Other Cloud Solutions
  • OEM specific CRM

Data Flow

ServiceCPQ
↔
DMS
↔
ERP
↔
OEM Portal
  • • Real-time pricing
  • • Inventory availability
  • • Customer history
  • • Trade-in values
  • • Finance options
  • • Parts availability

Dealer & OEM-Specific Questions

Q: Does ServiceCPQ work for Cat & Other heavy equipment dealers?

A: Yes! ServiceCPQ was built by someone who worked with Cat dealers for 15 years. We understand Cat equipment, dealer operations, territory management, and the full complexity of Cat dealerships. We support all Cat equipment types and integrate with Cat systems.

Q: Can it handle non-Cat brands too?

A: Absolutely. While built with Cat-level complexity in mind, ServiceCPQ supports Komatsu, Volvo, John Deere, Hitachi, Doosan, Case, JCB, and any excavation equipment brand. Multi-brand dealers can quote all brands from one system.

Q: What about used equipment quotes?

A: Yes. Quote new, used, rental, and lease options. Include trade-ins, calculate depreciation, manage used equipment inventory, and generate lease vs. purchase comparisons—all features we needed at dealerships.

Q: Can it handle dealer network pricing complexity?

A: Absolutely. We lived with 47 dealer locations with different pricing rules, so we built ServiceCPQ to handle territory pricing, volume discounts, corporate accounts, promotional pricing, and multi-currency across hundreds of dealer locations.

Q: How long does implementation take for a dealer?

A: Most single-location dealers are quoting in 6-10 weeks. Multi-location dealer groups typically take 10-14 weeks depending on complexity. We've done this before, so implementation is smooth.

Ready to Transform Your Equipment Sales?

Join heavy equipment manufacturers and distributors worldwide using AI-powered CPQ to configure complex equipment faster and more accurately

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Transforming Service Excellence Together

About us

After-Sales Capabilities

CPQ Capabilities

Support

Contact

Auxentios Technology Solutions Private Limited, HSR Layout, Bangalore

ashok@auxentios.com  Contact@servicecpq.com  andras.vermes@servicecpq.com +91 824 936 0885

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