Heavy Equipment & Construction — Industry Solution

From first quote to
end of asset lifecycle.

ServiceCPQ covers the complete commercial lifecycle for heavy equipment and construction OEMs, contractors, and their dealer networks. Not just CPQ — configure, price, quote, then aftermarket parts, service contracts, lifecycle costing, warranty, and MARC. One platform, from the sale to the last rebuild.

Phase 01 — The sale
Equipment CPQ
Configure to order Make to order Engineer to order AI-priced BOM Dealer quoting portal Multi-brand catalogue Used equipment pricing Rental & lease CPQ
Phase 02 — After the sale
Aftersales & Lifecycle
Aftermarket parts quoting MARC service contracts Lifecycle cost modelling Warranty automation Out-of-contract workflow CPH billing Rebuild vs replace Contract renewal CPQ
Mining & hard rock industry

Underground mining. Surface fleet. Drill to haul. Complete commercial coverage.

The gap nobody talks about: mining OEMs spend 12–36 months implementing SAP PM, CS, and SD — and still end up with three modules that can't share a MARC contract object. Lifecycle costs live in spreadsheets. Out-of-contract decisions are made on gut. ServiceCPQ closes the loop SAP leaves open.
17 yr
SAP CPQ implementation at Caterpillar, Atlas Copco, Komatsu, Terex
MARC
Unified contract-to-asset-to-billing object — the gap SAP can't close
40%
Reduction in parts mis-quotes via AI UMAP matching
90 days
Paid pilot to production against your actual data
Complete solution stack — mining
The sale
EQUIPMENT CPQ
CPQ
Mining Equipment CPQ
Configure LHDs, drill rigs, and haul trucks. CTO for standard variants, MTO for non-standard specs. BOM auto-generated, AI-priced in minutes not days.
Mining CPQ page →
DEALER
Dealer & Distributor Portal
Regional dealers quote equipment, parts, and service contracts independently. Equipment history, warranty status, and lifecycle cost visible at quote time.
Distributor CPQ page →
AI
AI Parts Intelligence
NLP-driven part matching using UMAP and Euclidean distance. Supersessions, substitutions, and cross-references surfaced in real time. 40% fewer mis-quotes.
After the sale
AFTERMARKET & SERVICE
AFTERMARKET
Aftermarket Parts & Repair CPQ
Spare parts, wear items, repair scopes quoted against the asset record. In/out-of-contract determination automated. Dealer quotes without calling HQ.
Aftermarket CPQ page →
SERVICE
Service Contract Quoting
Full-service, time-and-material, and preventive maintenance contracts quoted and built via 9-step wizard. Scope, SLAs, penalty terms, and escalation clauses in one contract object.
WARRANTY
Warranty Automation
Rules-based warranty claims with automated vendor recovery. Component-level coverage tracking. Eliminates the manual reconciliation that costs OEMs millions annually.
Lifecycle management
MARC + LIFECYCLE
MARC
MARC Contract Management
Maintenance, Availability, Repair and Overhaul contracts with CPH billing, performance penalties, and out-of-contract workflow. Unified contract-to-asset object that SAP PM can't build.
MARC contracts page →
LIFECYCLE
Lifecycle Cost Builder
Total cost of ownership modelled with site parameters — rock hardness, ambient temperature, shift pattern, haul cycle. AI multipliers per component and assembly. Rebuild vs replace decision support.
RENEWAL
Contract Renewal & Overhaul CPQ
Contract renewal proposals auto-generated from actual performance and cost data. Component rebuild scope defined from asset history. Every end-of-contract is a revenue event.
Equipment coverage — mining
Underground Mining
LHDs · Drill rigs · Rock bolters · Scalers · Underground trucks
Surface Mining
Haul trucks · Shovels · Blast-hole drills · Surface dozers · Graders
Processing Plant
Crushers · Screens · Conveyors · Mills · Feeders · Stackers
Fleet & Network
OEM dealer portals · Regional distributors · Mining contractors
Construction & earthmoving industry

Earthmoving, lifting, road. Equipment sold and serviced across dealer networks.

The real problem in construction equipment: dealers carry 3–5 OEM brands, each with a separate portal. Field reps quote on spreadsheets. Service contracts are sold separately — or not at all. The customer gets four documents and a five-day wait. ServiceCPQ gives dealers one platform for all of it.
4 min
Complete bundled quote — equipment, service, parts, finance
Multi-brand
CAT, Komatsu, Volvo, Doosan — one platform, all OEM lines
More service contracts attached at point of equipment sale
90 days
Pilot scoped against your OEM lines and dealer network
Complete solution stack — construction
The sale
EQUIPMENT & DEALER CPQ
CPQ
New Equipment CPQ
Configure excavators, dozers, loaders and road machinery with options, attachments, and safety packs. Rules-based configuration, automatic BOM, priced in minutes.
Manufacturing CPQ page →
DEALER
Multi-brand Dealer Portal
One portal for all OEM lines your dealership carries. New, used, and demo equipment. Mobile field quoting. Dealer finance and trade-in bundled into the same quote.
Distributor CPQ page →
RENTAL
Rental & Lease CPQ
Short-term rental, long-term lease, and rent-to-own configurations quoted inline with equipment sale. Daily, weekly, and monthly rates by machine class and utilisation level.
After the sale
AFTERMARKET & SERVICE
PARTS
Aftermarket Parts Quoting
AI-matched spare parts and attachments across all OEM catalogues. Supersessions and cross-references surfaced automatically. Dealer quotes parts without calling the OEM back-office.
Aftermarket CPQ page →
SERVICE
Preventive Maintenance Contracts
PM plans, full-service contracts, and extended warranty packages built and quoted at the point of equipment sale — not weeks later. Service contract attachment rate goes from 20% to 60%+.
WARRANTY
Warranty & Vendor Recovery
Component-level warranty tracking from delivery. Automated vendor recovery workflow. No more manual spreadsheet matching — claims processed against the asset BOM automatically.
Lifecycle management
ASSET LIFECYCLE
LIFECYCLE
Lifecycle Cost Modelling
Total cost of ownership model with application-specific parameters — soil type, utilisation hours, climate. Rebuild vs replace decision support at the point of major repair quoting.
CONTRACT
Contract Renewal CPQ
Service contract renewals auto-proposed from actual maintenance cost data. Price escalation applied. Renewal quote generated from performance history — not a blank spreadsheet.
FLEET
Fleet & Asset Intelligence
Full asset history per serial number — purchases, parts, repairs, contracts, warranty events. Every future quote for that machine draws on actual cost data, not OEM averages.
Equipment coverage — construction
Earthmoving
Excavators · Dozers · Graders · Compactors · Scrapers
Loaders & Lifting
Wheel loaders · Skid steer · Telehandlers · Cranes
Road & Paving
Asphalt pavers · Rollers · Cold planers · Milling machines
Dealer Networks
Multi-brand dealers · Sub-dealers · Rental fleet operators
The full commercial lifecycle

ServiceCPQ covers every commercial event from delivery to decommission.

Most CPQ platforms stop at the quote. ServiceCPQ continues through every commercial decision across the operating life of the asset — because that's where 60–70% of OEM revenue comes from.

Stage 01
Equipment CPQ
Configure, price, and quote. BOM locked. Dealer submits without calling OEM.
Stage 02
Delivery & Warranty
Asset registered, BOM locked, warranty scope defined. Claims processed from day one.
Stage 03
Service Contract
MARC or PM contract built at handover. CPH rates, SLAs, scope — linked to asset.
Stage 04
Parts & Repair
AI-matched parts quotes. In/out-of-contract automatic. Dealer quotes on site.
Stage 05
Rebuild & Overhaul
Component rebuild scoped from asset history. Rebuild vs replace analysis at quote.
Stage 06
Contract Renewal
Renewal proposed from actual performance. Price escalation applied. Every renewal is a revenue event.
Industry pain points

The commercial gaps ServiceCPQ was built to close.

These aren't generic CPQ problems. They're specific to heavy equipment and construction — and they're the reason generic platforms fail in this sector.

Both
ERP Asset Management can't share a contract object
Three SAP modules, three data models, zero unified commercial view. MARC contracts, lifecycle costs, and out-of-contract decisions all require manual bridging. This is the gap we were hired to fix at Caterpillar.
ServiceCPQ unified contract-to-asset-to-billing object closes this in one platform
Mining
Lifecycle costing lives in spreadsheets
Rock hardness, shift pattern, ambient temperature, haul cycle length — the variables that drive underground equipment cost are invisible to every OEM ERP system. CPH-based contract pricing is set by gut feel, not data.
Site-parameter lifecycle cost builder with AI multipliers per component and assembly
Construction
Dealers carry 5 brands, have 5 logins, and quote in spreadsheets
Every OEM has a separate portal. Dealers spend more time switching systems and copying data than selling. Used equipment has no system at all. The customer gets a slow, inconsistent quote experience.
Multi-brand dealer portal — configure, price and quote any OEM line from one platform
Both
Service contracts attached at 20% when they should be 60%
Service contracts are sold as a separate conversation, weeks after the equipment sale. By then the customer has moved on or gone to a third-party service provider. The bundling window is at point of sale — and nobody exploits it.
Service contract built and quoted inline with the equipment — 3× attachment rate improvement
Both
Parts mis-quotes drive warranty costs and customer churn
Wrong part numbers, missed supersessions, and cross-reference errors cost OEMs and dealers in returns, re-orders, and warranty disputes. Manual catalogue lookup is the root cause — and it's still the standard process.
AI UMAP parts matching — supersessions, substitutions, cross-refs surfaced in real time
Mining
Out-of-contract decisions made without data
When an underground machine breaks down, the technician decides manually whether the repair is in-contract or out-of-contract. No system. No rules engine. Revenue leaked on both sides — claims denied that should be approved, and out-of-scope work absorbed into contract margin.
Real-time automated in/out-of-contract determination with commercial escalation workflow
Competitive positioning

ServiceCPQ vs ERP and generic platforms for heavy equipment

Built for the commercial reality of heavy equipment — not adapted from a CRM add-on or a generic manufacturing CPQ.

CapabilityERP or CRMServiceCPQ
Unified CPQ + aftermarket + lifecycle platform Three fragmented modules — PM, CS, SD — no shared commercial object Single platform covering CPQ, aftermarket, MARC, lifecycle, and warranty
MARC contract management (CPH billing) Not natively available — requires custom solution and integration Native 9-step MARC wizard with CPH & Periodic billing and out-of-contract workflow
Site-parameter lifecycle cost modelling Standard costing only — no operating variable model Rock hardness, temperature, shift pattern as AI cost multipliers
Multi-brand dealer portal~ Single-OEM portals only — each brand requires separate implementation All OEM lines in one dealer portal with tiered pricing and access
Used equipment and rental quoting Not covered — managed via separate DMS or spreadsheet Condition-graded used pricing, rental, and lease quoted inline
AI NLP parts matching across OEM catalogues No NLP matching — structured part number lookup only UMAP + Euclidean distance NLP — supersessions and cross-refs surfaced
Service contract at point of equipment sale~ Separate CS process — not available at CPQ quote stage MARC or PM contract built and quoted inline with equipment
Deployment timeline 18–36 months for full SAP programme 90-day paid pilot, production in 6–9 months
Built by people who did it

17 years of SAP CPQ implementation at the world's largest equipment OEMs.

ServiceCPQ was built from the failures — specifically the Caterpillar underground mining MARC contract where ERP couldn't close the loop between asset lifecycle, commercial contracts, and unplanned work. That failure is the entire reason this platform exists.

17 yr
SAP CPQ + Aftersales implementation experience at major mining OEMs
40%
Parts mis-quote reduction via AI UMAP matching
Service contract attachment at point of equipment sale
90 days
Paid pilot against your data — not a demo environment
Start with a pilot

The complete solution for heavy equipment.

We scope a 90-day paid pilot against your actual equipment range, OEM lines, and commercial workflows — covering both the sale and the aftersales lifecycle. Not a generic demo.

Or email: ashok@servicecpq.com · Scoped within 2 weeks