⚡ Configure · Price · Quote

CPQ Software Built for
Industrial Complexity

Three CPQ motions — conversational, self-service, and rules-based — deployed across OEM, dealer, and rep channels. Purpose-built for capital equipment, not adapted from SaaS configurators.

Three Ways Buyers Configure & Quote

Match the quoting motion to each buyer journey — chatbot-led for complex discovery, guided self-service for repeat buyers, and rules-based for internal teams.

For Complex Discovery
Conversational CPQ

AI-led chat that turns a buyer’s application description into a validated configuration and quote — no forms, no catalogue browsing. Ideal for first-time buyers and complex equipment.

  • Natural language configuration via AI chat
  • Compatibility rules enforced automatically
  • Real-time pricing and quote generation
  • Handoff to dealer or direct sales rep
For Repeat Buyers & Partners
Self-Service CPQ

Guided step-by-step configurator for dealer portals and B2B storefronts — structured inputs, visual option selection, and instant pricing with no rep involvement required.

  • Step-by-step guided configuration
  • Dealer and partner portal ready
  • Visual product and options builder
  • B2B eCommerce integration
For Internal Sales & Ops Teams
Rules-Based CPQ

Structured rule engine for inside sales, customer service, and service operations — enforce margin floors, BOM constraints, discount approval workflows, and territory pricing.

  • Constraint-driven configuration rules
  • Margin and discount guardrails
  • Approval workflows built in
  • ERP and CRM integration ready

Everything CPQ Needs to Work in the Field

Capabilities built for the realities of industrial selling — multi-tier channels, complex BOMs, and global pricing rules.

BOM & Compatibility Engine

Product rules that know what goes with what — attachment constraints, variant exclusions, required accessories, and option dependencies.

Multi-Tier Pricing

OEM list, dealer net, customer special, volume breaks, promotional codes — all in one waterfall with audit trail.

Proposal & Quote Documents

Branded PDF proposals with line-item breakdown, option visuals, and e-signature ready output — auto-generated from configuration.

CRM & ERP Integration

Native connectors for Salesforce, SAP, Oracle, and Microsoft — quotes flow directly to opportunity records and order management.

AI Automatch

Machine learning that recommends the best variant for each buyer’s application — trained on your equipment data and historical configurations.

Win/Loss Analytics

Track which configurations win, where quotes stall, and what pricing changes improve close rate — built into the CPQ dashboard.

Ready to Cut Quote Time by 70%?

See how ServiceCPQ handles your product catalogue, pricing rules, and channel structure in a live demo.

Book a CPQ Demo ↗