Conversational CPQ for engineer-to-order and configure-to-order equipment. AI-matched configurations, service-led growth, and lifecycle intelligence— built for the realities of industrial sales.
Quoting is a decisive moment in the customer journey. It connects product definition, commercial strategy and long-term economics. Within industrial equipment, three structural shifts are reshaping what a quote needs to do.
Even machines that appear standard rarely are. Internal configurations vary by performance needs, regional rules, operating conditions and customer-specific parameters. Sales teams must offer that flexibility while manufacturers preserve global consistency and margin.
The configuration chosen at the quote stage often dictates everything that follows—from engineering instructions to procurement lead times and after-sales service scope.
Buyers expect the clarity of a consumer-grade product experience, even when the product is a multimillion-euro asset. They want to explore options, understand implications, and see how choices affect cost and delivery time.
Meanwhile, product teams need real-world insight into how customers configure equipment—a feedback loop that drives smarter variant planning and margin management.
A quote no longer stops at the machine. Customers evaluate maintenance schedules, spare parts, service kits, energy consumption and environmental impact as part of the decision.
Manufacturers who bring lifecycle clarity into the sales conversation build trust faster, differentiate on total cost of ownership, and capture the high-margin service revenue that follows every capital sale.
From first conversation to long-term service contract, every capability is designed to reduce sales friction, enforce commercial guardrails, and grow margin per deal.
Instead of maintaining thousands of pre-built variants, our NLP-driven engine interprets customer needs conversationally and matches them to the right configuration using semantic similarity, knowledge graph rules, and historical deal data.
CTO · ETO · MTOManage your entire aftersales ecosystem from within CPQ: spare parts catalogues, repair quotes, maintenance contracts, warranty management, and rebuild scopes—all tied back to the original equipment configuration.
Spare Parts · Contracts · RepairsAutomation removes manual configuration bottlenecks and multi-step approval chains. Frontline sales teams generate accurate, compliant quotes independently—no back-office intervention required for standard deal structures.
Automation · Speed · IndependenceCPQ acts as the single source of truth, ensuring sales teams always use current technical specifications. Reduces downstream engineering rework and manufacturing errors caused by outdated or incorrect quote data.
Spec Control · Accuracy · ComplianceAccount-specific pricing with deal profitability guardrails. Pricing waterfall from base to net, incorporating volume, territory, sector, and negotiated rates—all within pre-approved margin bands. AI cross-sell recommendations included.
Margin · Guardrails · Cross-sellGo beyond new equipment. Quote modernisation packages, component rebuilds, and upgrade kits against an installed base. Capture lifecycle revenue that today sits outside CPQ and is left to tribal knowledge or manual spreadsheets.
Modernisation · Rebuild · UpgradeNot every buyer or product requires the same sales motion. ServiceCPQ supports all four archetypes—from fully autonomous inside sales on standard lines to full orchestration for complex, multi-stakeholder ETO deals.
Define which product families benefit most from inside sales coverage. High-velocity standard lines are natural candidates; ETO projects may need a hybrid model.
Segment by purchasing behaviour, not just company size. Fleet operators, independent dealers, and direct end-users each respond differently to inside-sales engagement.
ServiceCPQ provides shared pipelines, quote handover workflows, and real-time feeds so field and inside teams stay in sync without duplicating effort.
ServiceCPQ connects the sales conversation to every phase of the equipment lifecycle—from initial specification through to modernisation and end-of-life rebuild.
AI parses customer needs, matches variants, enforces compatibility rules in real time.
Waterfall pricing with margin guardrails, territory rates, and volume incentives applied automatically.
Maintenance schedules, spare part kits, and repair SLAs bundled at point of sale.
Self-service portal for dealers and end users to quote spare parts against the installed base.
Rebuild and upgrade quotes tied to original configuration history—no manual re-entry.
Companies producing complex equipment have discovered that our CPQ excels how they automate quote creation, enable frontline sales teams to operate independently of the back office—speeding up response times, reduce errors, and improve the overall customer experience. The same principle applies when extending CPQ to cover service contracts and aftersales: every moment of commercial engagement becomes an opportunity to deepen the relationship and grow margin.
See how ServiceCPQ adapts to your customer mix, product complexity, and aftersales ambitions—without a lengthy implementation project.
Talk to our Experts · Free personalized demo · 18 weeks deployment
