ServiceCPQ
Industries·Heavy Equipment CPQ

From first quote to end of asset lifecycle.

Construction, excavation and earthmoving equipment works hard, far from the depot, and carries huge attachment and configuration counts. ServiceCPQ runs the whole commercial relationship on one platform — dealer-ready CPQ for new-machine and attachment sales, and a full aftermarket engine for parts, warranty, rental and service contracts across the fleet's life.

CTO / MTO
One engine for standard and non-standard builds
Multi-brand
Dealer, rental and used-equipment pricing, one portal
1
Knowledge graph, first quote to rebuild
B2B
Self-service parts ordering for dealers & owners
Industry pain points

The commercial gaps generic platforms don't cover.

Heavy equipment is sold and serviced through dealer networks carrying huge attachment counts, used inventory, and rental fleets — a mix generic CPQ and DMS tools weren't built to handle together.

01

Attachment and configuration counts overwhelm standard CPQ

Excavators, loaders and earthmovers carry enormous attachment and configuration counts — buckets, hammers, quick-couplers, undercarriage and boom options. Generic CPQ handles a flat option list, not real compatibility rules.

02

Dealers carry multiple brands and quote in spreadsheets

Regional dealers represent several OEMs, each with its own portal or none at all. Comparing configuration and price across brands means manual spreadsheet work — and a slow quote loses the deal to the next dealer down the road.

03

Used equipment and rental have no real pricing system

Machines cycle through rental yards and change hands constantly. Condition-graded used and rental pricing lives in spreadsheets, if at all — costing margin on every transaction.

04

Attachments aren't quoted with the machine

Attachments are usually sold as a separate transaction after delivery, missing the highest-probability moment to bundle a hammer, coupler or grading attachment with the base unit.

05

Warranty and parts tracking break at the dealer level

Claims and parts orders route through disconnected systems between OEM and dealer, causing delayed reimbursement and an inconsistent experience across the network.

06

Job-site downtime has no priced fast path

When a machine goes down on site, there's no automated way to price and dispatch the right part or service visit — the request crawls through a manual chain instead of a ready-to-dispatch option.

Phase 01 — the sale

Quoting built the way your dealers actually sell.

Feed-based Equipment CPQ

Reps work a live feed of open quotes, renewals and next-best offers instead of hunting for what to sell next.

Attachment & Configuration Engine

Buckets, hammers, couplers, booms and undercarriage validated against real compatibility rules — hydraulic flow rate, quick-hitch interface and counterweight — so only physically and hydraulically compatible options ever reach the quote.

Multi-Brand Dealer Portal

Dealers quote across every OEM line they carry from one portal, with tiered pricing, territory rules and margin floors applied automatically — and discount, spec-exception and approval requests routed to the right person with a full audit trail.

Phase 02 — after the sale

A full aftermarket engine, not a point tool.

Aftermarket Parts CPQ

Parts quoted against the asset record with AI-matched supersessions — dealers self-serve without calling HQ.

Warranty Automation

Claims and vendor recovery processed against the actual machine and dealer record, not a spreadsheet.

Service Contract Quoting

Preventive-maintenance and full-service contracts quoted and bundled at the point of machine or attachment sale.

Phase 03 — lifecycle & self-service

Used, rental and lifecycle economics, on the same engine.

Used & Rental Equipment Pricing

Condition-graded used pricing and rental rates quoted inline with the same engine as new equipment.

Lifecycle Cost & Rebuild CPQ

True cost-to-serve tracked across the machine's life, with rebuild and component-exchange quotes triggered before failure.

Owner & Dealer B2B Portal

Owners and dealers order parts, request service and check contract status online — no inside sales for routine orders.

Our founders spent 17 years implementing SAP CPQ and service solutions for heavy equipment manufacturers before founding ServiceCPQ — including engagements with Caterpillar, Philips and Atlas Copco.
Competitive positioning

ServiceCPQ vs a Dealer Management System (DMS) or generic CPQ.

A DMS manages inventory, service records and finance. Generic CPQ handles a flat configuration. Neither one models attachment compatibility, multi-brand dealer pricing, and used/rental quoting on the same commercial object.

CapabilityDMS / Generic CPQServiceCPQ
Unified CPQ + aftermarket + rental platform
Separate systems for new-machine CPQ, service and rental — no shared object
Single platform covering new, used, rental and aftermarket
Attachment & configuration compatibility rules
Flat option list — no real compatibility logic
Rules-based compatibility engine on the knowledge graph
Multi-brand dealer portal
Single-OEM portals only — each brand needs separate implementation
All OEM lines in one dealer portal with tiered pricing and access
Used equipment & rental pricing
Managed separately via DMS or spreadsheet
Condition-graded used and rental pricing quoted inline
Attachment bundling at point of sale
Sold as a separate transaction after delivery
Attachments quoted and bundled inline with the base machine
Warranty & parts continuity, OEM to dealer
Disconnected systems — delayed reimbursement
One claim and contract object shared across OEM and dealer
AI parts matching across catalogues
Structured part-number lookup only
NLP matching — supersessions and cross-references surfaced automatically
Fleet coverage

Construction and earthmoving equipment. Any configuration model.

ExcavatorsWheel LoadersSkid-Steer LoadersBackhoe LoadersCompact Track LoadersMotor GradersDozersCompaction RollersArticulated Dump TrucksTelehandlersCranes & Material HandlersAttachments & BucketsHydraulic HammersTrenchers
FAQ

Frequently asked questions

What is CPQ for heavy equipment?

CPQ for heavy equipment is configure, price, quote software built for construction, excavation and earthmoving equipment OEMs and their dealer networks — covering new-machine and attachment configuration, multi-brand dealer quoting, used and rental pricing, and the aftermarket lifecycle of parts, warranty and service contracts on one knowledge graph.

Can dealers quote across multiple OEM brands from one portal?

Yes. Dealers who carry several OEM lines get one portal with tiered pricing, territory rules and configuration logic per brand, instead of switching between separate systems or falling back to spreadsheets.

Does it handle attachment compatibility, not just a flat option list?

Yes. Attachment, boom and undercarriage compatibility is modelled as real rules on the knowledge graph, so a bucket, hammer or coupler is only offered when it's actually valid for that base machine configuration.

Can it price used and rental equipment the same way as new?

Yes. Condition-graded used pricing and rental rates are quoted inline with the same CPQ engine used for new equipment, instead of being tracked separately in a DMS or spreadsheet.

How is this different from a Dealer Management System (DMS)?

A DMS typically manages inventory, service records and finance separately, with limited configuration logic. ServiceCPQ adds the CPQ layer — real compatibility rules, dealer-tiered pricing, and a shared contract object across new, used, rental and aftermarket — on top of or alongside your existing DMS.

Do you cover mining and quarry fleets too?

Heavy Equipment covers construction, excavation and earthmoving machines and their dealer networks. For surface and underground mining fleets — haul trucks, drill rigs and MARC availability contracts — see our dedicated Mining Equipment page, which runs on the same platform.

Related solutions

Keep every machine on the job — and on your books.

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