Multi-brand equipment distributor CPQ.
Quote every major OEM line — Caterpillar, Komatsu, Volvo CE, John Deere and more — from one platform. Territory pricing, dealer incentives and promotional programs applied automatically, with full manufacturer margin control. New, used, rental, lease, parts and package deals, all in one quote.

Multi-brand distribution outgrows single-OEM tools fast.
Heavy-equipment distributors carry several OEM lines, trade and rent machines constantly, and price across territories and dealer tiers — a mix single-OEM portals, spreadsheets and a DMS were never built to handle together.
Every OEM has its own portal — or none
Reps juggle Caterpillar, Komatsu and Volvo systems and a stack of spreadsheets to build a single quote, re-keying the same machine into each one.
Multi-brand comparisons are manual
A customer asking “Cat vs Komatsu” means a day of spreadsheet work — and a slow quote loses the deal to the next dealer down the road.
Used and rental pricing is ad hoc
Trade-in values, depreciation and rental rates live in someone's head or a spreadsheet, costing margin on every transaction.
Territory and incentive pricing drifts
Dealer tiers, volume discounts and OEM promotional programs fall out of date the moment they change, so quotes go out at the wrong price.
Parts, service and financing aren't bundled
The highest-margin add-ons are sold as a separate transaction after the machine — if at all — missing the best moment to attach them.
Quotes are slow
Configuring a machine with attachments by hand takes hours the deal doesn't have, and every manual step is a chance to mis-spec and erode trust.
Quote every major OEM line from one platform.
New, used, rental, lease, parts and package deals — one engine.
From a new machine with attachments to a trade-in valuation or a rental with delivery, your team quotes every scenario it runs daily without leaving the platform.
Full configuration with attachments, options and specs — valid and priced on the first pass.
Trade-in valuation, depreciation and condition assessment, quoted on the same engine as new.
Daily, weekly and monthly rates with delivery fees and rental terms, built in minutes.
Side-by-side comparison with total cost of ownership, so the customer sees the real trade-off.
Maintenance contracts, warranties and service packages attached at the point of machine sale.
Equipment, financing and service contracts combined into one clean quote.

A dealer RFQ captured — customer, site, tender number and delivery — and sent straight into the guided configurator, without re-keying it into an OEM portal.
Territory, tier and incentive pricing — always current, always in policy.
Dealer, corporate-account and volume pricing applied automatically on every quote, inside manufacturer margin floors.
OEM promotional programs and dealer incentives applied at quote time — always the current program, never a stale price book.
Localized pricing across every branch and international dealer, from one catalogue.

Every dealer seat gets its own home — its quotes, its RFQ queue and what’s gone to the factory — so each location works its own channel while the network stays on one platform.
Integrates with the systems your dealers already run.
Caterpillar, Komatsu, Volvo and more — kept current so every configuration is buildable.
Dealer management, parts inventory and service records stay in sync with the quote.
Credit and lease systems and used-equipment inventory feed the quote directly.
A workspace for products, parts, documents and quotes.
Dealers and customers find products, look up parts, pull documents and generate a quote themselves — inside your pricing and access rules, 24/7.
Browse the full multi-brand catalogue of equipment and solutions in one place.
Find the right spare part against the exact machine — fast, without a call to HQ.
Manuals, spec sheets and certificates alongside every product and quote.
See tiered partner pricing and generate a quote in a click, inside policy.
Register and protect a deal, with margin, promotions and approvals tracked.
Quote in minutes, not hours.
A fully configured, valid, priced build instead of an afternoon in spreadsheets.
Cat vs Komatsu vs Volvo, side by side, while the customer is still on the call.
Rates, terms and delivery priced and out the door before the lead goes cold.
Illustrative of the configurator’s speed, modelled to your OEM lines during evaluation.
ServiceCPQ vs a single-OEM configurator or a DMS.
A single-OEM configurator handles one brand's catalogue. A DMS manages inventory and service. Neither one quotes multiple OEM brands with territory pricing and used/rental/lease on the same commercial object.
| Capability | Single-OEM CPQ / DMS | ServiceCPQ |
|---|---|---|
| Multi-brand quoting from one platform | Separate OEM portals and spreadsheets | Every OEM line quoted from one catalogue |
| Territory, tier & incentive pricing | Manual price books that drift out of date | Applied automatically, inside margin floors |
| New / used / rental / lease on one engine | Used and rental tracked separately in a DMS | All quote types on the same engine |
| Parts, service & financing bundled at sale | Sold as a separate transaction afterwards | Bundled inline with the machine |
| DMS / ERP / financing integration | Point integrations, if any | Catalogues, DMS, ERP and financing in sync |
| Time to quote | Hours per machine, days for a comparison | Minutes, with the rules enforced |
Frequently asked questions
It is configure, price, quote software built for heavy-equipment distributors and multi-brand dealers — so a dealer can quote every OEM line they carry (Caterpillar, Komatsu, Volvo, John Deere and more) from one platform, with territory and tier pricing applied automatically, and new, used, rental, lease, parts and package deals all handled on the same engine.
Yes. Each OEM line is modelled with its own configuration rules and pricing, so a rep builds a Cat, Komatsu or Volvo quote — or a side-by-side multi-brand comparison — from one place, instead of switching between separate OEM portals and spreadsheets.
Yes. Used (with trade-in valuation and depreciation), rental (daily/weekly/monthly with delivery), and lease-vs-purchase comparisons are quoted inline on the same engine as new equipment — not tracked separately in a DMS or spreadsheet.
Dealer tiers, corporate-account rates, volume discounts, OEM incentives and promotional programs are applied automatically at quote time, inside manufacturer margin floors — so the price is always current and always within policy.
Yes. It connects to OEM catalogues, your dealer management system, ERP (parts inventory and service records), financing systems and used-equipment inventory, so the quote stays in sync with the systems your team already runs.
A dealer management system manages inventory, service records and finance, with limited configuration and no multi-brand quoting logic. ServiceCPQ adds the CPQ layer — multi-OEM configuration, territory and tier pricing, and used/rental/lease quoting on one commercial object — on top of or alongside your existing DMS.
See multi-brand distributor quoting on your own OEM lines.
Bring two OEM lines and a few recent deals — we'll show you the full multi-brand, multi-location quote flow in a 60-minute working session.