ServiceCPQ
CPQ/CPQ for Heavy Equipment Distributors
Heavy Equipment · Multi-Brand Distributor CPQ

Multi-brand equipment distributor CPQ.

Quote every major OEM line — Caterpillar, Komatsu, Volvo CE, John Deere and more — from one platform. Territory pricing, dealer incentives and promotional programs applied automatically, with full manufacturer margin control. New, used, rental, lease, parts and package deals, all in one quote.

app.servicecpq.com
Multi-brand dealer price book — list vs your price
Cat · Komatsu · Volvo · JD
Every major OEM line from one platform
New · Used · Rental · Lease
Every quote type your dealers run
Territory pricing
Dealer tiers, incentives & margin floors enforced
DMS + ERP
Connected to the systems your dealers already run
Why distributor quoting is hard

Multi-brand distribution outgrows single-OEM tools fast.

Heavy-equipment distributors carry several OEM lines, trade and rent machines constantly, and price across territories and dealer tiers — a mix single-OEM portals, spreadsheets and a DMS were never built to handle together.

01

Every OEM has its own portal — or none

Reps juggle Caterpillar, Komatsu and Volvo systems and a stack of spreadsheets to build a single quote, re-keying the same machine into each one.

02

Multi-brand comparisons are manual

A customer asking “Cat vs Komatsu” means a day of spreadsheet work — and a slow quote loses the deal to the next dealer down the road.

03

Used and rental pricing is ad hoc

Trade-in values, depreciation and rental rates live in someone's head or a spreadsheet, costing margin on every transaction.

04

Territory and incentive pricing drifts

Dealer tiers, volume discounts and OEM promotional programs fall out of date the moment they change, so quotes go out at the wrong price.

05

Parts, service and financing aren't bundled

The highest-margin add-ons are sold as a separate transaction after the machine — if at all — missing the best moment to attach them.

06

Quotes are slow

Configuring a machine with attachments by hand takes hours the deal doesn't have, and every manual step is a chance to mis-spec and erode trust.

OEM coverage

Quote every major OEM line from one platform.

CaterpillarKomatsuVolvo CEJohn DeereHitachiDoosanCaseJCBLiebherrAttachments & specialty
Every quote type

New, used, rental, lease, parts and package deals — one engine.

From a new machine with attachments to a trade-in valuation or a rental with delivery, your team quotes every scenario it runs daily without leaving the platform.

New equipment

Full configuration with attachments, options and specs — valid and priced on the first pass.

Used equipment

Trade-in valuation, depreciation and condition assessment, quoted on the same engine as new.

Rental quotes

Daily, weekly and monthly rates with delivery fees and rental terms, built in minutes.

Lease vs purchase

Side-by-side comparison with total cost of ownership, so the customer sees the real trade-off.

Parts & service bundles

Maintenance contracts, warranties and service packages attached at the point of machine sale.

Package deals

Equipment, financing and service contracts combined into one clean quote.

app.servicecpq.com/dealer/rfq
ServiceCPQ distributor CPQ — a dealer RFQ captured and sent into the guided configurator

A dealer RFQ captured — customer, site, tender number and delivery — and sent straight into the guided configurator, without re-keying it into an OEM portal.

Multi-location dealer networks

Territory, tier and incentive pricing — always current, always in policy.

Territory & tier pricing

Dealer, corporate-account and volume pricing applied automatically on every quote, inside manufacturer margin floors.

Incentives & promotions

OEM promotional programs and dealer incentives applied at quote time — always the current program, never a stale price book.

Multi-currency & multi-location

Localized pricing across every branch and international dealer, from one catalogue.

app.servicecpq.com/dealer/home
ServiceCPQ distributor CPQ — a dealer seat's home with its quotes, RFQ queue and factory handoffs

Every dealer seat gets its own home — its quotes, its RFQ queue and what’s gone to the factory — so each location works its own channel while the network stays on one platform.

Built on real experience managing pricing across a 47-location heavy-equipment dealer network — the complexity of multi-OEM distribution, territory pricing and dealer incentives is in the DNA of the platform, not bolted on afterwards.
Fits your stack

Integrates with the systems your dealers already run.

OEM catalogues

Caterpillar, Komatsu, Volvo and more — kept current so every configuration is buildable.

DMS & ERP

Dealer management, parts inventory and service records stay in sync with the quote.

Financing & used inventory

Credit and lease systems and used-equipment inventory feed the quote directly.

Self-service for your dealer network

A workspace for products, parts, documents and quotes.

Dealers and customers find products, look up parts, pull documents and generate a quote themselves — inside your pricing and access rules, 24/7.

Find products

Browse the full multi-brand catalogue of equipment and solutions in one place.

Search parts & consumables

Find the right spare part against the exact machine — fast, without a call to HQ.

Documents & datasheets

Manuals, spec sheets and certificates alongside every product and quote.

Partner pricing & quotes

See tiered partner pricing and generate a quote in a click, inside policy.

Deal registration

Register and protect a deal, with margin, promotions and approvals tracked.

Quote speed

Quote in minutes, not hours.

Machine + attachments
Minutes, not hours

A fully configured, valid, priced build instead of an afternoon in spreadsheets.

Multi-brand comparison
Minutes, not days

Cat vs Komatsu vs Volvo, side by side, while the customer is still on the call.

Rental quote with delivery
Minutes

Rates, terms and delivery priced and out the door before the lead goes cold.

Illustrative of the configurator’s speed, modelled to your OEM lines during evaluation.

Competitive positioning

ServiceCPQ vs a single-OEM configurator or a DMS.

A single-OEM configurator handles one brand's catalogue. A DMS manages inventory and service. Neither one quotes multiple OEM brands with territory pricing and used/rental/lease on the same commercial object.

CapabilitySingle-OEM CPQ / DMSServiceCPQ
Multi-brand quoting from one platform
Separate OEM portals and spreadsheets
Every OEM line quoted from one catalogue
Territory, tier & incentive pricing
Manual price books that drift out of date
Applied automatically, inside margin floors
New / used / rental / lease on one engine
Used and rental tracked separately in a DMS
All quote types on the same engine
Parts, service & financing bundled at sale
Sold as a separate transaction afterwards
Bundled inline with the machine
DMS / ERP / financing integration
Point integrations, if any
Catalogues, DMS, ERP and financing in sync
Time to quote
Hours per machine, days for a comparison
Minutes, with the rules enforced
FAQ

Frequently asked questions

What is distributor CPQ for heavy equipment?

It is configure, price, quote software built for heavy-equipment distributors and multi-brand dealers — so a dealer can quote every OEM line they carry (Caterpillar, Komatsu, Volvo, John Deere and more) from one platform, with territory and tier pricing applied automatically, and new, used, rental, lease, parts and package deals all handled on the same engine.

Can we quote multiple OEM brands from one platform?

Yes. Each OEM line is modelled with its own configuration rules and pricing, so a rep builds a Cat, Komatsu or Volvo quote — or a side-by-side multi-brand comparison — from one place, instead of switching between separate OEM portals and spreadsheets.

Does it handle used, rental and lease — not just new equipment?

Yes. Used (with trade-in valuation and depreciation), rental (daily/weekly/monthly with delivery), and lease-vs-purchase comparisons are quoted inline on the same engine as new equipment — not tracked separately in a DMS or spreadsheet.

How does territory and dealer-tier pricing work?

Dealer tiers, corporate-account rates, volume discounts, OEM incentives and promotional programs are applied automatically at quote time, inside manufacturer margin floors — so the price is always current and always within policy.

Does it integrate with our DMS and ERP?

Yes. It connects to OEM catalogues, your dealer management system, ERP (parts inventory and service records), financing systems and used-equipment inventory, so the quote stays in sync with the systems your team already runs.

How is this different from our DMS?

A dealer management system manages inventory, service records and finance, with limited configuration and no multi-brand quoting logic. ServiceCPQ adds the CPQ layer — multi-OEM configuration, territory and tier pricing, and used/rental/lease quoting on one commercial object — on top of or alongside your existing DMS.

Related solutions

See multi-brand distributor quoting on your own OEM lines.

Bring two OEM lines and a few recent deals — we'll show you the full multi-brand, multi-location quote flow in a 60-minute working session.

Book a demo