ServiceCPQ
Solutions·Distributor CPQ & B2B Ecommerce

One platform for every brand you distribute, and every customer you serve.

Heavy equipment, medical, HVAC and welding distributors juggle spreadsheets across 50+ brands. ServiceCPQ gives your team one AI-powered platform to match suppliers, configure complex multi-brand products, enforce OEM rules, approve pricing and automate warranty — in one conversational workflow — plus a self-service storefront where dealers and their customers order parts and service 24/7.

50+ brands
Matched and quoted from one multi-brand catalogue
+34%
Distributor win rate in six months (customer result)
58%
Warranty cost recovered from suppliers automatically
Minutes
From customer inquiry to approved, priced quote
Why distribution is hard to quote

Stop juggling spreadsheets across 50+ brands.

Equipment distributors carry more brands, more compatibility rules and more price books than any single-brand OEM tool was built to handle — and warranty leaks margin the whole way through.

01

A different spreadsheet for every brand

Distributors juggle 50+ OEM catalogues, cross-referencing models by hand. The right match depends on who's quoting and what they remember.

02

OEM rules go stale the moment they change

Discount matrices, compatibility constraints and special-pricing programs drift out of date, so quotes go out on rules the OEM has already replaced.

03

Incompatible BOMs slip through

Without attachment and variant compatibility enforced at quote time, costly configuration errors reach the customer and the order.

04

Price approvals crawl through email

Floor prices and margin thresholds are policed by hand, if at all — so exceptions stall and margin leaks on the quotes that needed a second look.

05

Warranty leaks 3–8% of revenue

Disputed claims, missed supplier-recovery windows and manual goodwill decisions quietly absorb margin that should have been recovered.

Everything a distributor needs

One platform, purpose-built for distribution at scale.

AI supplier match, multi-brand configuration, price approvals, OEM collaboration and warranty automation — not a generic quoting tool adapted after the fact.

AI Supplier Match

Describe the customer's requirement in plain language. The engine scans your entire multi-brand catalogue and returns ranked matches with fit scores — so your team quotes with confidence, not guesswork.

Multi-Brand Configuration

Build complex BOMs across OEM brands without switching systems. Attachment compatibility, variant constraints and option pricing are enforced in real time to prevent costly errors.

Conversational CPQ

A guided chat collects requirements, asks clarifying questions and progressively builds the quote — cutting spec-gathering from hours to minutes so any team member can quote accurately.

Price Approvals & Margin Control

Set floor prices, margin thresholds and discount caps by category or brand. Breaches route automatically to the right approver, with a full audit trail on every price decision.

OEM Collaboration Portal

OEMs push live configuration templates, discount matrices and pricing programs straight into your engine, so your team always quotes current, OEM-approved rules — no manual updates.

Warranty Automation

Eligibility validation, document completeness, 9-signal fraud detection, supplier cost recovery and goodwill evaluation — handled end to end without leaving the platform.

Every distribution sector

From 20-tonne excavators to surgical robots.

Lead with heavy equipment, extend to every category you distribute — each with its own compatibility, sizing and compliance rules built in.

Heavy Equipment

Excavators, cranes, dozers, paving and compaction — with attachment compatibility enforced and Komatsu, CAT, Doosan, JCB, Volvo and Hitachi quoted from one catalogue.

Medical Devices

Surgical robots, imaging, endoscopy and sterilisation — with CE/FDA/MDR rules and OEM certification enforced at BOM level, plus hospital tender and framework pricing.

HVAC & Compressors

Load-matched sizing (tonnage, EER, refrigerant, voltage) across chillers, cooling towers and compressors — Carrier, Trane, Daikin, Atlas Copco and Ingersoll Rand.

Welding Equipment

MIG, TIG, plasma and robotic welding with process-parameter matching — Lincoln, Miller, ESAB, Fronius and Kemppi, with consumables and PPE bundled in.

How it works

From customer inquiry to approved quote in minutes.

Four conversational steps replace weeks of spreadsheet wrangling, back-and-forth emails and manual approval delays.

01
Customer briefs the requirement
AI collects specs via natural-language chat — application, tonnage, environment, certifications. No lengthy forms.
02
AI matches supplier & model
The supplier-match algorithm scans your catalogue and returns ranked recommendations with fit scores and price context.
03
Configure, price & approve
The BOM is built with OEM rules enforced, the pricing waterfall applied, and exceptions routed for approval — automatically.
04
Customer accepts → ERP order
The customer digitally accepts, the order is confirmed to ERP, warranty is registered and the service contract activates.
Login-only dealer parts store

A B2B parts store your dealers log into.

Uniform pricing behind a login, part-number search, quick reorder, MOQ and net terms, live SKU stock — a 24/7 storefront wired into CPQ, the installed base and your ERP, so every self-served order is config-accurate and correctly priced.

Login-only, uniform pricing

Catalogue and prices appear only after dealer login, at the pricing you set — with the option to hide finished machines and open the parts catalogue alone.

Part-number search & browse

Dealers find the exact SKU by part number or browse by category, against the machines they actually service — no part-number guesswork.

Quick order & repeat order

One-click reorder from past purchases and a fast quick-order pad, so the reorder a service desk does every week takes seconds.

MOQ & payment terms

Minimum order quantities, credit and net terms enforced per dealer — inquiry or online order, on the terms you set.

SKU-level inventory

Live stock, lead times and order status straight from SAP and your parts systems, with publish / unpublish control per SKU.

Config-aware & quote-to-order

Each dealer sees the parts that fit their exact machines, and CPQ quoting, approvals and checkout live in the same storefront — no rekeying.

Your customers' portal

Let your customers' customers self-serve too.

The storefront gives the end owner of the equipment a home for everything about what they bought — not just a parts catalogue.

Their products, in detail

Login shows exactly what they bought, with FAQs, manuals and documentation for that specific unit.

Parts & drawings

Exploded views and technical drawings to find and buy the exact part — no part-number guesswork.

Buy parts & book service

Order spares or book service directly against the specific machine they're logged in as owning.

Accessories & recommendations

Compatible accessories and usage-based service recommendations surfaced against the exact configuration they own.

Competitive positioning

Built for equipment distribution, not generic sales.

Most CPQ tools are built for SaaS subscriptions or commodity products. ServiceCPQ is engineered for the complexity of multi-brand equipment distribution.

CapabilityGeneric / single-brand CPQServiceCPQ
Multi-brand catalogue in one quote
Single-brand, or a system per OEM
50+ brands matched and quoted from one catalogue
AI supplier match
Manual cross-referencing
Ranked matches with fit scores from plain-language input
Compatibility enforcement
Errors reach the customer
Attachment & variant rules enforced at quote time
Live OEM rules & pricing
Manual updates, stale matrices
OEMs push live rules into your engine
Warranty & supplier recovery
Manual, revenue leaks 3–8%
End-to-end with automatic supplier recovery
Self-service storefront
Generic cart, no config awareness
Config-aware, ERP-integrated, 24/7
FAQ

Frequently asked questions

Can it quote across multiple OEM brands in one workflow?

Yes. AI supplier match scans your entire multi-brand catalogue — 50+ brands — and returns ranked model matches with fit scores, so a heavy-equipment distributor can quote Komatsu, CAT, Doosan, JCB, Volvo or Hitachi in a single conversation instead of a spreadsheet per brand.

What is AI supplier match?

You describe the customer's requirement in plain language — application, tonnage, environment, certifications — and the engine scans your catalogue and returns ranked supplier and model recommendations with fit scores and price context, so your team quotes with confidence rather than manual cross-referencing.

Does it enforce OEM discount and compatibility rules?

Yes. OEMs push live configuration templates, discount matrices, special-pricing programs and compatibility constraints directly into your quoting engine through the OEM Collaboration Portal, so your team always quotes current, OEM-approved rules with attachment and variant compatibility enforced in real time.

Can our dealers and their customers order parts and service themselves?

Yes. A config-aware B2B ecommerce storefront lets dealers and end customers order parts and book service 24/7 against the exact machine they own — with their contract pricing, live stock and order status from your ERP.

How does it help with warranty for distributors?

Warranty runs end to end — eligibility validation, document completeness, 9-signal fraud detection, automatic supplier cost recovery with OEM/dealer/customer liability split, and goodwill evaluation — closing the 3–8% of revenue distributors typically lose to disputed claims and missed recovery windows.

Related solutions

Give your distributors the AI-powered CPQ platform they deserve.

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